What Would Losing Your iPhone Cost You?

PCWorld columnist Tony Bradley's article "Lost Smartphone Could Cost You $37,000" cites a McAfee study that values the average consumer's digital assets at $37,438. From bank and investment data to family photos, we carry some pretty valuable data with us everywhere we go. Some of it we safeguard with security measures, some with data backups. Have you ever considered how much your contact data is worth to you? 

For those in relationship-centric professions, customers' and suppliers' contact information can be invaluable...especially that information you choose not to share with others.

Sure, your basic contact information can be replaced in the event that your iPhone is lost or stolen. You can sync to your last iTunes backup and retreive names, numbers, email addresses, and even your iCal calendar events. But if you're using VIPorbit or another contact manager on your iPhone, and it's lost or stolen, you'll lose much, much more than the basic information captured in an address book.

VIPorbit automatically creates a log of every interaction you have with each contact (meetings, phone calls, text messages, Facebook messages, and much, much more); therefore each contact record becomes a virtual timeline or account history of your entire relationship. The basic contact data pulls from your last sync on iTunes, but what about the rest of it?

• That contact who asked you to call back after the start of the new fiscal year? 
• That referral given to you by one of your most loyal customers? 
• That note from the meeting in which you documented the delivery preferences of each attendee?

What are each of those worth?

Certainly much more than the cost of VIPorbit's "Backup My Stuff" feature. For the low cost of $4.99, you can backup your VIPorbit data as often as you choose. And select any of the last 10 backups from which to restore your entire database, including scheduled appointments, notes, and reminders.

Lose your iPhone? No problem! After you sync your new phone to your iTunes account, simply open your VIPorbit app, enter your registration information and restore from your last backup.

Crisis averted! You can make those scheduled calls, appointments, and to-do's! Follow up on those hot leads. All without the headache and heartache of rebuilding and restoring from your memory alone!

Perhaps McAfee should have considered the value of the business assets kept safe and private within VIPorbit!